This edition: Production: "Stanley" (Spring 1997)
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Episode Details
Original tape date: April 29, 1997.The production team of Stanley -- press representative Bill Evans, producers Gregory Mosher and Edgar Rosenblum, and marketing representative Evan Shapiro -- discuss the process of bringing the play from the Royal National Theatre in London to Broadway, working with director John Caird, extensive press coverage, and target marketing including a new $10 ticket program aimed at young people. The show ‘Stanley’ was developed to attract uncommon Broadway theatergoers.
Guest List
Brendan Gill Moderator
Gregory Mosher Director
Edgar Rosenblum Executive Director, Theatre for a New Audience
George C. White Moderator, American Theater Wing
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