Episode Details

The expansion of the Broadway brand to Asian markets was among the topics discussed by our panel: Simone Genatt, Chairman of Broadway Asia; Robert Nederlander, Jr, President and CEO of Nederlander Worldwide Entertainment; and Alan Wasser, General Manager of Alan Wasser Associates.

The wide ranging discussion also looked at what particular shows work best in the international market; the challenges of taking Broadway productions overseas to China and Korea and what's entailed in bringing a show from China to the US; navigating the cultural differences, labor rules and legalities of foreign countries; the emphasis in both China and Korea for more cultural programming; the preponderance of small theatres and small productions throughout Asia; the costs involved and the issues of marketing shows outside the US; and the next international markets to welcome Broadway.

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