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This edition: What is the Secret of Zagat's Success?

Episode Details

Original tape date: May 8, 2017. First aired: May 22, 2017.

In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with instinctive marketing skills and amazing promotional instincts, and even disclose a few secrets to guide others to a comparable success.

Guest List

Nina Zagat Critic At Large

Tim Zagat Critic At Large

  • About this series

  • Conversations with Jim Zirin is a talk show designed to illuminate the news by taking the time required to understand and interpret national and world events. The series features high-profile guests from the worlds of politics, law, business, foreign relations, national security, counterterrorism, media, lifestyles, literature, the arts, and the military.

    The series is hosted by Jim Zirin, a leading litigator and contributor to major publications including Forbes, the Daily Beast, the Nation, The Times of London and the Los Angeles Times. He is the author of two books, The Mother Court -- Tales of Cases That Mattered in America's Greatest Trial Court, and Supremely Partisan—How Raw Politics Tips the Scales in the United States Supreme Court. Jim served as an Assistant United States Attorney for the Southern District of New York in the Criminal Division under the legendary Robert M. Morgenthau.

  • Regular air times

  • Monday – Thursday 10:30pm

  • More on this series

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