This edition: What is the Secret of Zagat's Success?
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Original tape date: May 8, 2017. First aired: May 22, 2017.In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with instinctive marketing skills and amazing promotional instincts, and even disclose a few secrets to guide others to a comparable success.
Guest List
Nina Zagat Critic At Large
Tim Zagat Critic At Large
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