This edition: The Firm: How Can it Keep Costs Down?
Episode Details
This program looks at the economic factors behind Coke's secret formula change, Studebaker's demise, and The Asbury Park Press.
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About this series
Explore economic history, theory, and practice through case studies and interviews with Nobel-prize winning and major economists. Covering macro, micro, and international economics, the series features Milton Friedman, Paul Samuelson, John Kenneth Galbraith, Alice Rivlin, and Ben Bernanke, among others. Major economic events, including the 2008 banking crisis and technology's influence on the economy, connect economic theory to the headlines.
