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This edition: Book Industry

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Episode Details

This lesson examines the structure of the book industry, including the process of publishing and bringing a book to market, the functions of individual departments in a publishing company, and the impact of cross-media integration on ownership and product lines. It also explores marketing strategy innovations for bookstores and the impact of new technologies on the book industry. The book industry is the smallest of the mass media industries in terms of audience size. Yet the book industry remains strong because it “feeds into other media, stimulates the human mind and provides a cultural cornerstone for society.”