Episode Details

Satellites and cable greatly expanded the reach and flexibility of television. Both technologies brought with them a new set of programming possibilities, marketing strategies, and regulatory issues. The interplay of these factors continues to shape how the cable and satellite industries evolve and influence the television industry. This lesson focuses on the ownership trends, market segmentation, cross-media ties, technological innovations (including digitalization), and legislation that drive the cable and satellite industries. It also explores how particular cable channels, such as CNN, have added new dimensions to programming.